Thursday, July 24, 2008

A New Identity

I have now been out of the corporate world for just over 8 months, seems like a lot longer, and have been relishing every moment of it. I have a lot of new opportunities that I am beginning to explore and am in need of a graphic identity, but basically just a business card will do for now. Luckily for me I am basically surrounded by people who make their living doing just what I need.

I am going to be working with one of my good friends to design a card, and hopefully eventually much more, but as we all know great things are not done over night, and seeing as once I get an idea for something I just got for it, I needed a fast solution to the situation. I was recommended to This is such a great site for all who are new to it. Based in the UK, of course, you can have custom cards sent to your house in small runs in as little as 10 days. For just over $20 you can have 50 double sided business cards printed up. This is great because usually you are spending hundreds of dollars, and getting hundreds of cards, and lets face it not all of us have the money, or the demand for that amount of product. With this site you can upload up to 50 images, one for each card, or 10 images and receive 5 cards with the same image, well you get the idea. So if you are an illustrator you can upload your illustrations and have a mini portfolio always at hand. The site also has a half business card size, which was the only option until recently, and has proven to be enormously popular. For my first go I went very simple with some color floods and a few letters, no photo, and then my information on the back, or front, however you want to look at it. I will be sure to give my review when they arrive. At any rate I am really excited and can't wait.

On the flip side of the business card printing realm, and the one that I hope to venture into soon is the high end custom card. These are the cards that you get handed and can't put down. They are well designed, printed on scrumptious paper and something that you want to put on your inspiration board at home. For me, when I am working with someone creative, from a hair dresser to an event designer the smallest details can make it or break it. A business card can definitely fall into this category. So this leads me to the picture above, which is from a company justly named Brooklyn Social Cards. I love the card featured above, and well most of the cards that are on their site. Really I am just a sucker for letterpress. So happy hunting for those of you who are, and those who are not, shouldn't you be?

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